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PLP-122 Rod Khleif: Why Achieving Personal Growth Is More Important Than Goal-Setting

PLP 122 Rod Khleif | Personal Growth

PLP 122 Rod Khleif | Personal Growth


Many people believe that achieving your goals is the epitome of success. However, what makes it more worthwhile is gaining personal growth along the way. Multifamily master Rod Khleif joins Keith Baker to tell his inspiring story of finding success and failure in real estate, teaching him to live larger than life and become strong whatever happens. He shares how writing down your specific goals helps a lot in gearing up for the challenges of life and how the feeling of gratitude allows you to manifest every goal you may have. Above all, Rod talks about finding a high level of self-fulfillment in giving back to society, sharing how he found a deeper purpose in feeding families every time the holiday season comes. 

Rod Khleif: Why Achieving Personal Growth Is More Important Than Goal-Setting

I Finally Got To Interview Rod Khleif!

I’m pumped up for this interview with Rod Khleif. He is a multiple business owner and philanthropist who is passionate about real estate, business and giving back. As one of the country’s top business, real estate and peak performance luminaries, Rod has owned over 2,000 homes and apartment buildings and has built over 24 businesses in his 40-year business career, several of which have been worth tens of millions of dollars. That’s just a few of the reasons I sought out Rod to be on the show. As you read on, you’ll understand why. 

Out of 120-plus episodes, this is the episode in which I say the least. Rod is captivating and inspirational, at least for me. I sat back and started taking notes because I forgot that I was conducting an interview. Rod’s podcast, The Lifetime CashFlow Through Real Estate is one of the first shows I listened to way back years ago. It inspired me to do my own. His show inspired me to also begin seeking knowledge and to understand multifamily investing, which is Rod’s specialty. Let’s go ahead and get down to the brass text of this show and to the interview with Rod Khleif.

It’s my distinct honor to welcome Mr. Rod Khleif to the show. Rod, welcome.

Thanks. Let’s have some fun, Keith.

I know full well who you are. I want my audience to know who you are. I listened to Rod’s podcast years ago as I’m coming up in my morning commute and it inspired me to do my show. Rod’s podcast is The Lifetime CashFlow Through Real Estate. There’s a lot of great information there. I’m excited and nervous. Rod, thank you so much. You honor me by coming on here.

Thank you for your kind words. That means a lot to me. For those of you that don’t know who I am, let me give you a little background on me and a story because it might help and inspire you. I immigrated to this country when I was six years old. I was born in the Netherlands, in Holland, wooden shoes and windmills. We ended up in Denver, Colorado. We didn’t have much. I worked close in the Goodwill and the Salvation Army all the way through junior high school until I lied about my age to work at Burger King when I was fourteen, so I could buy my clothes. I remember growing up, we ate expired food and drank powdered milk because that’s all we could afford.

Luckily, my mom had an incredible work ethic. She babysat kids so we’d have enough money to eat and have a decent life. She was a bit of an entrepreneur as well. She invested in the stock market with her babysitting money. She also bought the house across the street from us when I was about fourteen. When I was seventeen, three years later, she told me she’d made $20,000 in her sleep. I’m like, “You made $20,000, it went up in value and you didn’t do anything? Forget college. I’m getting into real estate.” I became a real estate broker when I turned eighteen. I’m an agent. I was a broker, which you could do back then with education. Now they got smart and you need some experience, but I was a real estate broker. I was going to be rich in real estate.

In my first year in real estate, I made about $8,000. This is 1978. In my second year, maybe $10,000 or $12,000, but in my third year, I made over $100,000, which back in 1981 was some decent change. What happened between year 2 and 3? I met a guy that taught me about the importance of mindset and psychology, and how your success in anything relates to your mindset and psychology. It’s 80% to 90% of your success in anything. Only 10% to 20% is the mechanics, be it in private lending and in multifamily real estate, which is what I teach. Whatever the vehicle is, it’s the smallest percentage. If it was knowledge, there would be much wealthy librarians and college professors out there. It’s the do and keep doing.

PLP 122 Rod Khleif | Personal Growth

Personal Growth: Whatever you focus on is going to get larger, both positive and negative.


Fast forward now, I’ve owned over 2,000 houses that I’ve rented long-term and thousands of apartment units. In 2006, my net worth went up to $17 million while I slept. It’s a little more than my mom’s $20,000. I thought I was a real estate god. If you do Math on it, it’s $8,300 an hour over a 40-hour workweek, which I did. I could barely fit my head through a door. I thought I could do no wrong. When that happens, sometimes when people get like that, God or the universe will give them a nice little smack down. That was in 2008. I lost that $17 million and a lot more. I lost $50 million in 2008. I thought that was it for life. One of the things I enjoy talking about or drilling down on is the mindset it took to have $50 million and to lose in the first place, but then the mindset it took to get back to the success that I enjoy now. If you want me to drill down, I can go a little deeper on how that happened.

I want you to tell your story because I can regurgitate and it’s not going to be the same side of the impact that it has coming from you. I love the fact about what it took to get to that. How do you get the ability to lose $50 million? I love how you said you couldn’t get your head through the door, the hubris of youth. Getting back to do that, bouncing back, getting back up after that and returning. Please dive in.

How I was able to do it is re-associating with exactly what I wanted and more importantly, why I wanted it. I used to do these live bootcamps. I did sold-out live events for 2.5 to 3 years. I was supposed to have 800 people in Orlando in May 2020 and we all know what happened with that. I was freaking out. I was like, “We had hundreds of people that already paid. What are we going to do?” If you go to, you’ll see me with my phone in the backyard shooting the video because we had to get the website up in two days. We did and we’ve now had thousands of people attending my live stream events. I had to innovate and pivot. 

Let me mention something. If you’re reading this, I know you’re a leader. Now more than ever, the world needs leaders. Back then, I had to innovate and pivot. Maybe you do as well. Maybe you’re going through a tough time and you need to re-invent yourself. We all go through these periods in our lives and don’t fear it, deal with it. Do it, innovate, pivot, whatever you have to do to make it happen. Some of the biggest companies in history were built when times were tough. Keep that in mind. One other thing on that note as it relates to leaders is as a leader, you have to pay very close attention to what you focus on. Whatever you focus on is going to get larger, both positive and negative.

Some of the biggest companies in history were built when times were tough. Click To Tweet

Be very careful and don’t get sucked into the news. The news isn’t out there to inform us. It’s there to startle and scare us. Don’t get me started on politics. Don’t get sucked into that crap. Focus on bringing in the good stuff. The bottom line is how I was able to recover was re-associating with what I wanted. I do these live events. One of the first things I do is this session. I’ll give you a high-level overview of what I do. I call it goal setting on steroids. This is how I had $50 million to lose and how I got back to the success that I have through this process. There are a few steps. I’ll go through it very quickly. 

The first thing you need to do is to pick an hour when you have a lot of energy. Don’t do it after a meal. Sit down and write down everything you could ever possibly want in life. All the stuff, there’s nothing wrong with stuff. The houses, cars, boats, jet skis, planes, write it down. Write down how much money you want in the bank in 3 or 10 years. Write down how much cashflow you want from your investments in 3 or 10 years. Write down all the places that you want to visit. Write down all the things you want to do. It’s not just the stuff. Dig deep and write down everything. The little things and the big things. Everything you could ever possibly want, the jewelry and clothes.

Also, write down the things you want to do. Maybe you want to climb all the mountains over 15,000 feet or jump out of a perfectly good airplane. I did that in 2020 and I’ll never do it again, but it’s off the list. Write down what you want to do. Where do you want to travel? I’ve got a travel vision board. Also, write down what you want to learn in your lifetime, the skills you want to learn. If you want to be a private lender, I know Keith’s got some stuff coming out to teach you how to do that. If it’s multifamily, come and see me. I’ll tell you how you can spend a couple of days with me. It’s $97 and I don’t send to sell anything there. I teach for eighteen hours and I don’t sell anything for under $100.

The point is if you want to learn something, write it down, a skill, maybe a foreign language or you want to write a book. Whatever you want to do, be or have, you need to write it down, little things, big things, everything and dig deep. Also, write down who you want to help. We’ll do more for others than we’ll ever do for ourselves. You want to use this. This is the fuel that’s going to get your butt out of bed early, stay up late, work on a Saturday. Do whatever you got to do to live the life of your dreams. If you’re willing to work like most people won’t for a few years, you’ll live the rest of your life like most people can’t. This is the fuel that’ll get you to that. 

Don’t let the pen leave the paper. Write it all down. Write down who you are going to help. I bought my parents a house when my dad was alive here on a canal in Florida. I bought him a car, took them on cruises. Who do you want to do things for? Write that down because that’ll juice you. It’ll motivate you. I’m sure there are quite a few analytical people reading this, Keith. If you’re analytical, don’t stop and analyze your answers. Keep writing. You can always scratch them out later. Don’t let the pen leave the paper. Once you can’t think of another thing, put a time limit on each goal. That’s the next step. Put how many years you think it’ll take you to achieve it, 1, 3, 5, even 10 or 20, recognizing that as human beings, we will overestimate what we can do in a year, and massively underestimate what we can do in 5, 10, 20 years. 

PLP 122 Rod Khleif | Personal Growth

Personal Growth: If you want to learn something, write it down.


I’m going to give you some examples for me. This is not me bragging. I’m hoping to inspire you. Most of these examples don’t even interest me anymore, but I’m hoping they’ll inspire you. When I lived in Denver, I always knew I wanted to live on the beach. There was no beach in Denver. I would visualize the palm trees, sand, surf and all of that stuff. Twenty years later, I built this incredible mansion on the beach. It was unthinkable when I was eighteen. Take the lid off your brain. I own the beach on one side. I had my boats on the backside. It was an $8 million, 10,000 square-foot mansion. If you can imagine it, you can do it. There’s nothing you can’t do. Put a time limit on each goal. Once you’ve done that, you need to pick your number one goal. If you’ve got 2 or 3 that are equally exciting, just pick one. When you get that goal, you’re like, “This is amazing.” That goal that you know you’ve arrived at when you’ve achieved it.

Put that on a separate sheet of paper. I want you to pick your top three one-year goals and put those on that separate sheet of paper. Leave some room in between them. Don’t overthink this. Don’t kill yourself trying to pick the number one goal. If you’ve got 2 or 3 that are equally exciting, just pick one. It won’t matter for this, but your number one goal and your top three one-year goals. At this point, you’re ahead of 99.9% of the people on the planet that do a new year’s resolution that’s forgotten by February. There are two more steps. The goals are important. You got to have them. That’s how you create what Napoleon Hill calls a burning desire in his book, Think and Grow Rich. You got to have a burning desire.

You got to want it but, “Why the goals are an absolute must?” is the real fuel. You need to write a paragraph under each goal why you have to achieve it. There’s no 50/50. It has to happen. Use emotionally charged words when you’re writing your description. Words are powerful. Words like amazing, incredible and beautiful. Use these words because they’ll juice you. You might say, “I can show my kids what incredible success looks like. I can show my wife or husband what it means to be free and live an amazing life of success. We can have the freedom to do whatever we want, whenever we want, go wherever we want, bring whoever we want.” Whatever is going to juice you, write it down. Put a positive reason why it has to happen under each goal. One little tiny step further. You need to put some pain in there if you don’t achieve the goal. Make it freaking painful, “So I don’t feel like a failure, so I don’t fail my kids, so I don’t fail my wife or husband, so I don’t live a life of regret.” 

There was this nurse in Australia named Bronnie Ware. She was a hospice nurse. She dealt with patients when they were about to die. She asked them a question. The question was, “Do you have any regrets?” She even wrote a book about it’s called The Top Five Regrets of the Dying. Do you know what the number one regret was? It was, “Not living the life I could have lived but living someone else’s life. Not doing what I know I’m capable of.” We do not want that. If you’re sitting here and you’re afraid of failure, fear regret. It’s much worse. Fear being in the same place that you are a year from now unless you love where you are now. That’s what you fear. Fear regret, not failure. We fail our way to success. As a side note, I call them seminars. That $50-million thing was a seminar. It wasn’t a failure. I learned that it’s only a failure if you don’t get back up, and you don’t learn the lesson. 

I’ve built 24 businesses. Several have been worth tens of millions of dollars. Most have been spectacular flaming seminars, but we fail our way to success. I met the billionaire owner of SPANX, the women’s undergarments. Her name is Sara Blakely, a beautiful human being. I met her at her mastermind. She told me that her dad used to ask her and her brother once a week, “What have you failed at this week?” What an awesome question to not fear failure. You’ve got your negative reason why you cannot fail in getting that goal. The next thing you must do is you must get pictures of your goals. This is how you manifest this stuff. Back years ago, I used to have a sign above my bed. When I laid in bed, I could see it. It said, “$100,000 a month.” Now I have 10X that. It says $1 million a month above my bed. I’ll reach it and that’s not ego. I will. There’s no question in my mind. That’s a big piece as well. You’ve got to know you can do this. You got to believe in yourself. The power of belief is incredibly powerful. You’ve got to believe it, even if you don’t have it and you know what to pee in. 

Everything you want to manifest in life starts from a foundation of gratitude. Click To Tweet

Get pictures of your goals. Let me give you some examples of manifesting. I’ll give you a couple of public examples. Jim Carrey wrote himself a check for $10 million when he was flat broke. He carried it in his wallet. He used to go up by the Hollywood sign. He would look at it and visualize cashing it. That’s how much money he made for Dumb and Dumber. Demi Lovato posted on social media, “I’m going to sing in the Super Bowl,” when she was unknown years ago. In 2020, go see who sang in it.

I’ll give you some personal examples for me. When I was eighteen, I figured I had to have a four-door car to show houses because I was going to be rich in other people’s houses. I bought this four-door Ford Granada, bench seat in the front, the ugliest piece of crap you’ve ever seen. I figured that’s what I had to have. I worked with a guy and he had Corvette. He let me drive one. That’s an important piece. If you want something, experience and test drive the car, go to the open house of the houses that you want. Experience it as much as you can. I drove this Corvette and I’m like, “This is freaking awesome.” It’s sleek and you sit back like you own the world. I got a picture of a Corvette out of a magazine. This is before the internet. I glued it or taped it to the visor of that bone ugly Granada. Every time I sat in it, it was right there in front of me, then a year I had a Corvette. 

I’ll give you a couple more examples. This is back when the TV show Magnum P.I. was out. The actor’s name was Tom Selleck. He was this detective in Hawaii. It was the first time I’d seen an exotic car. He drove this Ferrari 308. I’m like, “Look at that thing. Look how low, beautiful and sleek it is. I got to have one.” I got a picture of that actual car. I put on the visor of my Corvette. Within a year or two, I have a Maserati that looked like it. The last example, I always wanted a Lamborghini. When I saw those, I’m like, “These are amazing.” I got pictures of them, posters in my room. What’s interesting is my son collected exotic cars. He had a model of the exact same color that I ended up getting. A color and style of Lamborghini that I ended up getting. None of this stuff may interest you. Maybe it does, maybe it doesn’t, but the message here is to get pictures of what does juice you and put them around you because they work.

I have a paper planner. In the back of this thing, I’ve got pictures that have been in here for twenty years. I’ve had multiple binders over the years, but it’s the same pole ring punch. The first pictures are my gratitude pictures. They’re in plastic. They’re all dog-eared because everything starts from a place of gratitude. If you want to manifest anything in life, it starts from a foundation of gratitude. I’ve got pictures of my kids when they were very young and things I’m grateful for, then I’ve got pictures of things that I wanted. That house on the beach, I lost that house in all the craziness. It looks like this top picture before I built it. Ten-foot high glass, wall of glass like that. Travertine floors just like that. 

I lost that, but now I live in a compound. I’ve got six buildings. They’re putting some window tint in one of the buildings. I’ve got a video studio that’s almost done because I’m live streaming everything. The world’s changed. I live in this compound. I’ve got six buildings, a big main house, a two-bedroom guest house, a media building with a theater room, and that’s video studio on top, a beautiful exercise facility. If you look at the bottom pictures there, do you see those white walls in those pictures? Behind me is a picture of my backyard. Do you see the white wall? Isn’t that crazy? This stuff works. I’ve got pictures of stupid shit like watches. I got a few hundred thousand dollars of watches. The Lamborghini, before I ever bought it, there’s a picture of one. The Rolls, the Bentley, all these stuff that I got because I had pictures. 

PLP 122 Rod Khleif | Personal Growth

Personal Growth: Human beings tend to overestimate what they can do in a year and massively underestimate what they can do in around 20 years.


Don’t underestimate the power of this. I’ve got vision boards now for the things that I want because when you have this stuff in your peripheral or subconscious, what it does is triggers something in your brain called your reticular activating system. That’s that filter in your brain that filters out what it thinks is most important to you. It’s subconscious. You’re not aware of this, but the greatest example is when you first get a vehicle. You don’t notice them before then and then you see them everywhere. Were they there before? Of course, they were. That’s your reticular activating system. That’s what these pictures and re-associating with your goals will help you do. I’ll get off my soapbox, but that is how I had $50 million to lose in the first place. That’s how I got back to the success that I’m blessed to have now. It was through this process.

When it comes to the bragging part, a couple of things. One, if you were bragging, you wouldn’t be on the show, but we talk about our successes and our failures, candidly each side. I agree. I asked my kids, “Did you do something that scared you? Did you have to get up and present in class? Did you go talk to somebody you have a crush on? Was somebody being bullied or picked on? Did you go to their aid?” I vouch for you. You’re not bragging. The other side of that and why I wanted you on is I can’t agree with you more of what you said about identifying it and getting it out there. I like the fact that you put some pain in there because I like what Tim Ferriss does. He does the fear setting, “If I don’t do this, what’s the worst thing that can happen?”

You associate it with that, so you avoid it. That’s what we do as humans and knowing what it is you want will help you push through the fear. This is the fuel. Those goals and whys are the fuel to get you to take action because many of us have limiting beliefs. We’ve got fears or worse, we’re comfortable. A comfort zone is a warm place but nothing freaking grows there. Knowing what it is you want with clarity and why it has to happen is the fuel to push through that fear. Regularly associate with what it is you want and focus on what it is you want, not what you don’t want. It’s very easy to focus on what you don’t want. We connect through pain.

It’s the craziest thing in the world. If you came up to me, Keith, and you said, “Rod, how are you doing?” I’m like, “I’m freaking fantastic. Life is amazing.” You’d step back you go, “Rod’s off his meds.” If you came up to me and said, “How are you doing, Rod?” I’m like, “My back is killing me.” You put your arm around me and say, “I feel you, brother. I know where you’re at,” because that’s how we connect. It’s the craziest thing ever. Be conscious of that. As a leader, your focus is freaking important. When I was losing everything back in 2008 and 2009, I was in a mastermind. It was Tony Robbins’ mastermind called Platinum Partnership. It’s become this big thing. Back then, it was $150,000. Now it’s $500,000. The point is I was around people that were thriving through that crash. I was trying to survive. They were thriving. 

Let me give you another little bullet point here. Who you hang out with is who you become. You want to be around people that think what you think is hard as easy. Your peer group is critical. I was around people that were like, “What are you doing? Why are you whining and moaning? Go make something happen.” It’s important to have a peer group like that. I have that in my coaching program. I wore your mentorship program. I also host a mastermind of some of the biggest hitters in multifamily space in the world. There are about $13 billion to $14 billion in assets in that group. I want to be around people that think what I think hard is easy. 

Who you hang out with is who you become. Click To Tweet

It’s easy as human beings to settle with our peer group. We’ll settle for the people we work with or the people we went to school with. That’s a huge mistake because if you want to grow and your growth scares them or intimidates them or makes them jealous, they will hold you back. It’s sometimes out of love, but usually out of fear. It’s critical that you proactively choose your peers and who you allow to influence you because sometimes it’s family as well. Love your family but choose your peers.

I left Corporate America and jumped. I realized that I’d climbed the ladder and I had attained a position to where I could put my feet on my desk for the next 20 to 25 years and ride out my career. It scared the shit out of me. I started getting a lot of anxiety.

Trading time for money for the rest of your life, never growing, never becoming more. Happiness doesn’t come from goals. Happiness comes from progress and growth. Let me share a story with you. I built that house on the beach. I worked for that freaking thing for twenty years. This house was magnificent. Let me tell you a couple more things about it, giant waterfall from the second-floor balcony into the pool. You had to walk through the waterfall to get into the pool. The pool was in magazines. I spent tens of thousand dollars for the trees that bent out over the pool. Giant spiral staircase up to the middle of the house, elevator, wine cellar, but let me land the plane with this. On the second floor, I built aquariums that were curved around the spiral staircase. The aquariums cost me almost $200,000. It gives you an idea of the house.

Two months after I moved in, my family’s inside sleeping. I’m out in the pool at night. The pool is changing colors. It’s got fiber optic lightings. It’s a spectacular pool. I’m looking up at this testament to my ego. That’s what it was. I built this house to prove to the world I was good enough. I got picked on in school. I didn’t speak English and found out what bullies were. I created this limiting question, which was, “How can I show them I’m good enough?” It took me decades to figure that out and which presupposes that I wasn’t good enough. I built this house to prove to the world that I was good enough.

I worked for this thing for twenty years. Two months after I moved in, I’m floating in the pool and I got depressed. I don’t mean a little bummed, I was really bummed. I’m like, “I just achieved success like times of thousand. How could I possibly feel bad?” What I realized was there were several things going on. The first one was it’s never about the goal. You need them. You got to have that burning desire to take action, but it’s about your growth and progress on your path, and who you become on your path to the goals. You’ve got to celebrate your progress and your growth, no matter how small it is because that’s what makes you happy. That’s number one. Number two is you never achieve a big goal without having other goals lined up behind it. You’ve got to have a vision for the future. The good book says, “Without a vision, the people perish.” You got to have a vision for your future and I didn’t know what the hell I was going to do next.

That was the second thing but the big thing was I was focused on Rod. Show the world I’m good enough, show the world I matter. Luckily, I went out and bought some books because I’m going to get back. “I’m not going to sit here and wallow in this crap. This is not me. I don’t get depressed,” this is what I’m saying to myself. I bought Dale Carnegie, Zig Ziglar, Tom Hopkins. I bought a Tony Robbins book. I got about halfway through his book and I’m like, “I liked this stuff.” I went and saw him live. If you have an opportunity to do that, do it. I know he’s got his event Unleash the Power Within. I went and saw him. I spent the next twenty years following him around because I got so much value from his content. I went to his events several times a year. 

PLP 122 Rod Khleif | Personal Growth

Personal Growth: If you’re afraid of failure, remember that fear of regret is much worse.


One thing I noticed that he does in a big way is feed families for the holidays because he had an experience when he was growing up. I’m like, “What a concept? Do something for someone else.” I was embarrassed to say I was 40 before I got that memo. I went back home and decided to feed five families. It changed my life. We did it for the holidays. I’m blessed to say, now we’ve fed over 100,000 kids for many years over the holidays. We’ve done tens of thousands of backpacks filled with school supplies to kids, tens of thousands of teddy bears to local police departments for their officers to keep in their vehicles when they encounter a child who has been traumatized. It’s been my greatest gift in life. 

Here’s the message here. Number one is, we’ve been taught to achieve to be happy. Give back because then you’ll be happily achieving. Find something you’re passionate about, elderly, kids, animals, environment, whatever it is that juices you and do something towards that. If you’re reading this and thinking, “I’ll do that when I have money,” that’s a big mistake. You will get your money faster if you do it right away. Even in a small way because what you’ll be doing then is you’ll be happily achieving. You’re going to get further faster. The way the universe works is whatever you give, you get back 10 or 100 fold. Trust me on this. I had to be 40 to get this memo but give it back in some fashion.

Tony Robbins calls it the science of achievement versus the art of fulfillment. Fulfillment is an art and involves giving back. My podcast broke ten million downloads. I’ve had some big hitters on my show like billionaires. I can tell if they are as I was back then. Some of them are good at hiding it, but you can tell that narcissism is there. You got to prove the world something. I feel sad for them because they haven’t evolved to realize that life is about giving back. We have two hands, one to pull ourselves up, one to pull someone else underneath us. I know you get joy from adding value here with the show. I’m sure you do as I do. 

This is not ego what I’m doing to say next. I get love every single day. I’ve got on the wall behind me hundreds of thank you cards from students and people whose lives have been impacted. I get multiple DMs, emails, cards or gifts every single day. It’s the greatest gift in life. Figure out what you’re going to add value to and give back to. Incorporate that into your life. You don’t do it for this reason but the by-product is you’ll achieve your success much faster.

I’d like to add to that what you described to me. When I started this whole podcast thing, I’ve always wanted to teach. Someone said, “If you had all the money in the world, and you could have any job, what would it be?” I have a degree in Philosophy. I would love to be a philosophy professor. I’d also love to play basketball like Michael Jordan, but that’s not going to happen. This is my chance to teach and I saw an underserved niche.

I can’t wait to see what you come up with. With your courses and coaching, I know you’re building that.

True happiness comes from progress and growth. Click To Tweet

When I started this thing, it was all about the likes and downloads.

You got to build that reach, so you reach more people. If you’ve got an iPhone and you put real estate, usually, my podcast comes up number one next to BiggerPockets. It’s called The Lifetime Cashflow. I hope you’ll check it out. Even if you’re not going to do multifamily real estate, which is what I teach, I do a clip every week called Own Your Power. It’s motivational. It’s five minutes. I don’t care if you’re not even going to do real estate. I promise you. You’ll be glad you listen to those because they’ll juice you. That keeps you focused on what’s important. They’re very motivational. I play music with them. I’m proud of them. I’ve done hundreds.

I do these two-day live bootcamps, live stream in my studio. I have thousands of people who have attended that never had a complaint. That’s a lie. They complained that the breaks are too short because I’m packing so much stuff. I do these fifteen-minute breaks. I got to do longer breaks. The point is I teach for eighteen hours and I don’t sell anything. I’ll give you the information. You can come for $97 if you text the word multifamily to 72345. Use the code Rod Friend and you can come for $97. You can go to Lastly, my website is Nobody can spell it, so if you go to Real Estate With Rod, I’ve got tons of free videos, books, articles about real estate, about motivation, all of that there. It’s all free. 

Getting back to what you’re saying, I was building up success. Things were going well. I was getting sponsorship opportunities on the show and it was all about me. I found that wasn’t enough to hold me accountable to continue. At some point, I got to monetize. I spent a lot of money in three years building this thing up, but I didn’t go to Wharton. I don’t have a fancy degree in Finance. If I’m going to be talking about money, I’m going to have to earn my reputation. That’s when I started like, “I’m going to keep doing this thing. I’m not charging anybody for this. I keep putting it out there.” I get these emails, the bogus sponsors, but then there’s the, “I found you from a friend of mine, and I got to say thank you because of X, Y and Z.”

That’s why my wife puts up with me. I worked Sundays. I love it so much. I am bumping up against a hard stop here. I know there were a couple of other things you wanted to talk about. One was the opportunities coming up.

PLP 122 Rod Khleif | Personal Growth

Personal Growth: Celebrate your progress and growth, no matter how small they are, because that’s what makes you happy.


We’re in early March 2021. Texas is going to lift its mask mandates to get a little color. What opportunities do you see?

I think we’re going to have a contraction at some point. Probably not in 2021, but probably in 2022. You can’t throw trillions of dollars at this economy and not have it impact things. It could be inflation or a crash. There’s nothing to fear because with crisis comes opportunity, but I’m getting in cash right now. I want a lot of cash because when that happens, there will be exponential opportunities to make money in real estate or in any cashflowing assets. Buying businesses and real estate will be homeruns or potentially homeruns. I see opportunities in that regard. There’s going to be some recalibration. There are 40 million people that are facing foreclosure or facing eviction. That’s got to impact the economy. That $1,000 or $1,500 or whatever they throw at it, it does even on one month’s rent. It’s a joke.

I believe that’s what is coming. I know you also want to talk about those people that are locked into single-family deals and may want to think bigger. They may want to get into private lending, get into multifamily. Everybody starts in single-family, but it’s a job. I’ve owned 2,000 houses. Hopefully, I’ve got a little credibility when I tell you I would never buy another house. I would always buy multifamily if it were me. I would do private lending. It’s a fantastic vehicle as well. I can’t get the scale that’s possible with single-family that you can get with multifamily.

Rod, you honor me. Thank you so much for this. I appreciate it. I love talking with you. I’m looking forward to meeting you up one day very soon.

I hope so. If I can help you with anything, don’t hesitate. I love your energy. You’re doing some great things here. Take care.

There you have it. I’d like to thank Rod Khleif for coming on explaining his goal-setting process and sharing his wisdom. To learn more about Rod and his multifamily real estate or his business coaching or if you like to learn more about his podcast, Lifetime Cashflow Through Real Estate and the Own Your Power podcast, you go to or That’s going to do it for Episode 122. As you know, I don’t charge money to produce this show, but I’d be extremely grateful if you would help get the word out there and increase awareness by leaving an honest rating and review over at iTunes, Google Podcast, Spotify or whatever platform you’re using. Don’t forget to join the Private Lender Podcast Facebook Group. If you’re looking to start your private lending career, you want to have somebody help you along the first few deals, head on over to for more information. Thank you for reading. Thank you for your time. Beside self-awareness, I wish everyone safe and successful private lending. I’ll catch you on the next episode.

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About Rod Khleif

PLP 122 Rod Khleif | Personal Growth

Rod Khleif is a multiple business owner and philanthropist who is passionate about real estate, business, and giving back. As one of the country’s top business, real estate, and peak performance luminaries, Rod has owned over 2000 homes and apartment buildings and has built over 24 businesses in his 40-year business career several of which have been worth tens of millions of dollars.

Rod Khleif soared from humble beginnings as a young, impoverished Dutch immigrant to incredible success. Khleif’sexperience involves both remarkable triumphs and spectacular failures, which he affectionately calls “seminars:’

Rod will explain the mindset required to recover from losing $50mmin the crash of 2008 to the success he enjoys today. Rod brings incredible authenticity and insight to his approach to real estate, business, success, and life.

Rod can talk about the psychology of success, and any real estate and business topic in great depth, contributing incredible first-hand, technical, and motivational knowledge and skills to any real estate, business, or success-based discussion. Rod also founded The Tiny Hands Foundation, which has benefited more than 85,000 community children in need.

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About the author, Keith Baker

My ultimate goal is to create an economy for Real Estate (and other) Investors where banks are no longer needed. An economy where every day people look to each other for leverage and support. During the day I am an insurance adjuster for the oil field, where I handle millions of dollars of other people's money (OPM), and by night I invest in Real Estate and host this podcast. I hope you have an excellent experience and find real value within this website and the Private Lender Podcast. Please leave comments or submit your questions on the Contact Page.

I wish you prosperous, safe and happy lending and investing!

Thanks for listening


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